Our recent news & insights

Discover how SophieFlow is transforming workflows. Our recent news and insights highlight the latest developments, product achievements, and thought leadership shaping our journey forward.

Sales and marketing professionals discussing funnel metrics

B2B Sales PLG

19.01.2026 2 min read

The Death of the MQL: Why Product-Qualified Leads (PQLs) are the Only Metric that Matters

Marketing Qualified Leads (MQLs) are a vanity metric. Discover why B2B SaaS companies have completely pivoted to Product-Qualified Leads (PQLs) triggered by AI usage data.