Our recent news & insights

Discover how SophieFlow is transforming workflows. Our recent news and insights highlight the latest developments, product achievements, and thought leadership shaping our journey forward.

Sales and marketing professionals discussing funnel metrics

B2B Sales PLG

19.01.2026 2 min read

The Death of the MQL: Why Product-Qualified Leads (PQLs) are the Only Metric that Matters

Marketing Qualified Leads (MQLs) are a vanity metric. Discover why B2B SaaS companies have completely pivoted to Product-Qualified Leads (PQLs) triggered by AI usage data.

Marketing team mapping out complex customer journeys on a glass wall

Analytics & Reporting Attribution

18.01.2026 2 min read

The Multi-Touch Attribution Nightmare: Solving the B2B Marketing Puzzle with AI

Last-click attribution is a lie. Discover how modern CMOs use AI-driven unified workspaces to accurately track the complex, non-linear B2B buyer journey across dozens of touchpoints.

Professional recording a podcast or video interview in a home studio

Social Media Influencer Marketing

17.01.2026 2 min read

B2B Micro-Influencers: The Underpriced Attention Hack of 2026

You don't need massive celebrities to sell SaaS. Learn how brands are using AI to identify, vet, and collaborate with highly-niche B2B micro-influencers on LinkedIn and Substack.