Our recent news & insights

Discover how SophieFlow is transforming workflows. Our recent news and insights highlight the latest developments, product achievements, and thought leadership shaping our journey forward.

Analytics dashboard displaying user retention and churn metrics

Product-Led Growth Churn

22.01.2026 2 min read

The Psychology of Churn: Using AI to Map the B2B SaaS User Journey in 2026

Churn is not a product problem; it is a psychological disconnect. Discover how top SaaS growth teams use AI to map the user journey, identify friction points, and intervene before the cancellation button is clicked.

Sales and marketing professionals discussing funnel metrics

B2B Sales PLG

19.01.2026 2 min read

The Death of the MQL: Why Product-Qualified Leads (PQLs) are the Only Metric that Matters

Marketing Qualified Leads (MQLs) are a vanity metric. Discover why B2B SaaS companies have completely pivoted to Product-Qualified Leads (PQLs) triggered by AI usage data.

Business & Scaling SaaS Pricing

14.01.2026 2 min read

AI-Driven Pricing Elasticity: Stop Guessing Your SaaS Subscription Tiers

Pricing is the most neglected growth lever in B2B SaaS. Learn how to stop guessing and start using AI data models to discover your true pricing elasticity and maximize MRR.